Trinkets is a jewelry brand based in the Philippines. Their products range from simple earrings to personalized name necklaces and trinket boxes that are perfect for gifting. With the core concept of accessible luxury, the products combine modern design with a delicate and feminine feel.
Aside from online transactions, Trinkets operates a piercing salon and even allows customers to pick up items from select locations.
When growing their online operations, it became obvious that the brand needed not only great designs but also a checkout experience that takes into account how customers behave and what they want in order to make purchases.
✔ More successful checkouts with local payment methods.
✔ Increased trust and purchase rates due to COD options.
✔ Expansion of local customer base via store pickup.
Trinkets knew how their customers behaved.
Most Filipinos prefer paying with cash-on-delivery (COD) rather than paying in advance. Additionally, many customers in the Philippines opt for store pickup since it is convenient for gifting and urgent needs.
Unfortunately, regular Shopify does not include such localization elements and options.
This resulted in friction during the checkout process. Many potential customers hesitated in their actions when they saw that their preferred payment option was missing or not supported.
It meant that Trinkets failed to create a seamless and easy checkout experience for their customers who wanted to pay with their preferred payment methods. For a brand built around concepts like trust and gifting, it was essential to have a seamless experience for customers.
Trinkets needed to localize Shopify so that it would become easier for Filipino consumers to shop.
The team decided to build an e-commerce website with Shopify adjusted to meet the specific demands of the local audience.
They added the functionality for purchasing via cash-on-delivery, which enabled customers to make purchases without additional risks and stress. This helped to increase trust and sales as customers had more options to choose from.
Additionally, the store included several fulfillment options, including pickup at physical stores. It meant that Trinkets was able to provide flexibility in their operations and offer better experiences.
In order to improve conversion rates, the team created relevant messages for users. Banners with different offers, including purchase threshold promotions, were added to encourage customers to check out faster.
With customized Shopify options, the team managed to improve the shopping experience significantly.
Thanks to the adjustments to Shopify and localization, Trinkets was able to remove some obstacles for customers.
They could now make purchases in a more natural way and according to their preferences. That helped to improve their experience and encouraged them to proceed with checkout and purchasing.
Also, the flexibility offered by different fulfillment options contributed greatly to the convenience of the service. Customers felt comfortable knowing that they could pick up their items easily.
The whole experience was better tailored to the audience, and it became more natural for consumers.
"“Everything turned out differently when we started to focus on creating a better checkout experience. Localizing Shopify made our lives a lot easier.”"
Optimized for locals to grow on Shopify
Thanks to localized Shopify, Trinkets was able to optimize their store for a larger local audience.
With a better checkout process, flexible fulfillment, and customized messaging, the store is able to scale successfully while remaining consistent with its goals.
